How to Make Sure Your Sports Content Goes Viral

For many sports fans, viral moments are what make the sport of their choice exciting. Whether it’s a spectacular display of skill that no one has ever seen before, a crazy fan action in the crowd or even a player breaking a record, these moments keep everyone talking and sharing. But what makes a moment go viral in the first place? And how can you make sure your sports content is in the mix?

During the Olympic Games in Paris this summer, there was no shortage of head-scratching moments. From “pommel horse guy” earning a bronze medal to Ilona Maher rumbling over the Aussies, this Olympics left many people asking how they could have missed these baffling moments.

Outside of the Olympics, there were plenty of other wacky and weird sports moments that exploded on social media this year. From Jose Bautista’s bat flip to the Dwyane Wade statue reveal, these moments left us feeling bewildered and spawned endless memes.

While no athlete wants to fall short of a goal they’ve trained for their entire lives, some do so in such an epic way that it becomes almost impossible not to laugh at them. Freddie Andrews might regret his decision to slide down the metal divider between two escalators on the London Underground after watching World Darts, but the rest of the world can’t help but guffaw at this infamous viral moment.